"Canadians are encouraged to “make miracles happen” for sick and injured children receiving care at the Children’s Hospitals by purchasing their favourite Blizzard treat at their local Dairy Queen on Aug 11"
In partnership with the Stollery Children’s Hospital in Edmonton and the Alberta Children's Hospital in Calgary, participating Dairy Queen restaurants throughout Alberta are taking part in the 20th annual Miracle Treat Day, Thursday August 11.
With every Blizzard purchased at a Dairy Queen, net proceeds will be donated to the hospitals, which are two of 12 Children’s Miracle Network member hospitals from across Canada.
“Each year, DQ employees, franchisees, volunteers, and stakeholders come together on Miracle Treat Day and throughout the year to help raise funds that allow children’s hospitals to provide the best care possible."
On average, 35,000 children enter a Children’s Miracle Network hospital in North America each week – that's 5,000 patients per day, or 62 per minute, and since the Children’s Miracle Network partnership began 37 years ago in 1984, Dairy Queen has become a top contributor to the network of hospitals, and has raised more than $44 million to date in Canada alone.
“These hospitals rely on community donations to ensure each child receives the best possible care, and what is raised locally stays local, with funds going to the hospital within that community.”
According to DQ, Northern Alberta consistently sells the most Blizzards – and raises the most money – on Miracle Treat Day each year.
Community members who are interested in learning more about Miracle Treat Day are encouraged to visit miracletreatday.ca or follow along on social media with the hashtag #MiracleTreatDay.
Meet this Year's #MiracleTreatDay Ambassador, Anneliese
Anneliese was born with cerebral palsy and a blockage in her brain. She was only five days old when she had her first brain surgery – a critical procedure to insert a shunt that drains fluid buildup.
Six weeks later, she was rushed from her home to the Stollery Children’s Hospital for another emergency surgery when her shunt failed, and Anneliese’s neurosurgery team saved her life for the second time.
At six-years-old, Anneliese has had five brain surgeries. she’s made countless visits to the Stollery’s emergency room and has been admitted to the hospital 24 times. She receives ongoing care at the Stollery for her complex medical needs, which is why her family is grateful to have a world-class children’s hospital right in their own backyard.
Thanks to the Stollery's incredible team efforts, Anneliese can enjoy many things any six-year old would. She loves dressing up to play house, reading books with her big brother and going for walks any chance she gets.