Cree designer shares Indigenous culture through special Jets and Moose logos



As part of the NHL's "This is Hockey" initiative,  promoting diversity and inclusiveness in hockey, True North Sports + Entertainment will host two hockey games that celebrate Indigenous culture in Manitoba.

Winnipeg Jets "Aboriginal Sport Achievement Centre"  Night on Saturday, Feb. 16, and Manitoba Moose Follow Your Dreams Day on Sunday, Feb. 17. 

True North has collaborated with Red River College graphic design student Leticia Spence, from Pimicikamak First Nation to develop a special version of both the Winnipeg Jets and Manitoba Moose logos that show the artwork and symbolism of several Indigenous cultures, including her own Cree heritage.

The artwork will be featured on specially made T-Shirts.



On Feb. 16, the Winnipeg Jets will host 30 Indigenous youth from remote communities, providing them with a chance to experience a pro hockey game.

Youth will also take in the Winnipeg Jets and Ottawa Senators gameday skates.  They will also skate with Indigenous NHL alumni Reggie Leach, Jamie Leach, and Daryl Stanley at Camp Manitou.

WASAC Night will feature Indigenous country Singer Don Amero singing the national anthem, drumming group Spirit Sands Singers, and a ceremonial puck drop featuring Indigenous youth and elders.

Manitoba Moose Follow Your Dreams Day will also welcome 500 youth from Indigenous communities throughout Manitoba.